Privacy policy
Privacy Policy
Last updated: July 7, 2026
At Willi Mirrors, we take your privacy seriously. This Privacy Policy explains how WILLIAMS ORGANIC INTERIORS collects, uses, stores, and shares information when you visit willimirrors.com, make a purchase, or interact with us in any way. By using our website, you acknowledge the practices described in this document. If you have questions or concerns, reach out to us at contact@willimirrors.com before continuing to use the site.
1. Information We Collect
We gather different types of information depending on how you interact with Willi Mirrors. This falls into two broad categories: information you provide directly, and information collected automatically as you browse.
Information you provide directly includes:
- Account and order data: your name, email address, shipping address, billing address, and phone number when you create an account or place an order.
- Payment details: credit or debit card numbers, expiration dates, and billing information processed securely through our payment providers. We do not store full card numbers on our servers.
- Communications: messages, questions, or feedback you send us via email, contact forms, or WhatsApp at +13142978704.
- Reviews and user content: any product reviews, ratings, or other content you voluntarily submit on our site.
Information collected automatically includes:
- Device and browser data: IP address, browser type and version, operating system, and device identifiers.
- Usage data: pages visited, time spent on each page, referring URLs, links clicked, and navigation paths through the site.
- Location data: general geographic location inferred from your IP address (city or state level, not precise GPS coordinates).
- Cookies and tracking technologies: data collected via cookies, web beacons, pixels, and similar tools as described in the Cookies section below.
2. How We Use Your Information
The data we collect serves several purposes related to operating our business and improving your experience with Willi Mirrors:
- Order fulfillment: processing purchases, arranging shipping, sending order confirmations, tracking updates, and handling returns or exchanges.
- Customer support: responding to your inquiries, resolving disputes, and providing assistance before and after a sale.
- Account management: creating and maintaining your customer account, saving your preferences, and securing your login.
- Marketing and promotions: sending you promotional emails, special offers, and product announcements, only where you have opted in or where permitted under applicable law. You may unsubscribe at any time using the link in any marketing email.
- Site improvement: analyzing usage patterns to identify technical issues, optimize page layouts, and improve overall performance.
- Fraud prevention and security: detecting suspicious activity, preventing unauthorized access, and protecting both customers and the business.
- Legal compliance: meeting our obligations under applicable federal and state laws, including maintaining transaction records and responding to lawful government requests.
- Tax administration: calculating and collecting applicable sales tax, which varies by state, and maintaining accurate financial records.
3. Sharing and Disclosure of Information
Willi Mirrors does not sell your personal information to third parties. We do, however, share data with trusted partners who help us operate our business. All such partners are required to handle your data responsibly and only for the purposes we specify.
- E-commerce platform: our store runs on Shopify, which processes orders, stores customer data, and provides the technical infrastructure for willimirrors.com. Shopify's privacy practices are governed by their own privacy policy available at shopify.com.
- Payment processors: companies such as Stripe, PayPal, or other payment gateways that securely handle credit card transactions. These processors are PCI-DSS compliant and do not give us access to full card details.
- Shipping and logistics providers: carriers and fulfillment services that require your name and delivery address to complete shipments.
- Marketing and analytics tools: platforms such as Google Analytics, Meta Pixel, or similar services that help us understand site traffic and run targeted advertising campaigns. These tools may set their own cookies on your device.
- Email service providers: platforms used to send transactional and marketing emails on our behalf.
- Legal and regulatory authorities: we may disclose information when required by law, court order, or government regulation, or when necessary to protect the rights, property, or safety of Willi Mirrors, our customers, or others.
- Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify affected customers if this occurs.
4. Cookies and Tracking Technologies
Willi Mirrors uses cookies and similar tracking technologies to enhance site functionality, remember your preferences, and gather analytics data. A cookie is a small text file stored on your device by your browser when you visit a website.
We use the following types of cookies and tracking tools:
- Essential cookies: required for the website to function correctly. These handle your shopping cart, session authentication, and checkout process. Without them, the site cannot operate properly.
- Preference cookies: remember your settings and choices (such as language or currency preferences) so you do not have to re-enter them on each visit.
- Analytics cookies: tools like Google Analytics use cookies to collect aggregated data about how visitors interact with the site, including which pages are most visited and how long users stay. This data helps us improve the shopping experience.
- Marketing and advertising cookies: third-party platforms such as Meta (Facebook) and Google may place cookies or pixels on our site to track whether you visited willimirrors.com after seeing one of our ads, and to enable retargeting campaigns.
- Web beacons and pixels: small transparent image files embedded in web pages or emails that signal when a page or email has been opened. These work alongside cookies to measure engagement.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect certain features of our site. You may also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.
For Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
5. California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you specific rights regarding your personal information. These rights include:
- Right to Know: you may request details about the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collecting it, and the categories of third parties with whom it is shared.
- Right to Delete: you may request that we delete personal information we have collected from you, subject to certain exceptions (such as completing a transaction or complying with a legal obligation).
- Right to Correct: if you believe we hold inaccurate personal information about you, you may request that we correct it.
- Right to Opt Out of Sale or Sharing: we do not sell personal information in exchange for monetary compensation. However, our use of advertising cookies and pixels may constitute "sharing" under the CPRA for cross-context behavioral advertising purposes. California residents may opt out of this sharing by contacting us or using the browser and ad-network opt-out tools described in the Cookies section above.
- Right to Limit Use of Sensitive Personal Information: to the extent we process sensitive personal information as defined by the CPRA, you have the right to limit its use to those purposes permitted by law.
- Right to Non-Discrimination: we will not deny you services, charge you different prices, or provide a lower quality of service because you exercised any of your CCPA/CPRA rights.
To exercise any of these rights, please contact us at contact@willimirrors.com. We will verify your identity before processing a request and respond within the timeframes required by law. You may also designate an authorized agent to submit a request on your behalf.
6. Email Communications and CAN-SPAM Compliance
All commercial email communications sent by Willi Mirrors comply with the CAN-SPAM Act. Every marketing email we send includes a clear identification of the sender, an honest subject line, our physical mailing address (2175 N State Hwy 360 Apt 719, Grand Prairie, TX 75050, United States), and a working unsubscribe mechanism.
If you wish to stop receiving promotional emails, click the "Unsubscribe" link found at the bottom of any marketing message, or send a request to contact@willimirrors.com. We process opt-out requests promptly, within 10 business days. Note that even after unsubscribing from marketing emails, you will still receive transactional messages related to orders you have placed (such as order confirmations and shipping updates), as these are necessary for fulfilling your purchases.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:
- Order and transaction records: kept for a minimum of seven years to satisfy tax and accounting obligations.
- Customer account data: retained while your account is active and for a reasonable period afterward, in case you wish to reactivate or in connection with any outstanding claims.
- Marketing data: retained until you unsubscribe or request deletion.
- Analytics data: typically retained in aggregated or anonymized form without a fixed expiration.
When data is no longer needed, we delete or anonymize it in a secure manner.
8. Data Security
WILLIAMS ORGANIC INTERIORS implements commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, alteration, or disclosure. Our website uses SSL/TLS encryption for all data transmitted between your browser and our servers, and our payment processing partners maintain PCI-DSS compliance standards.
Despite these safeguards, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and we encourage you to use strong passwords and avoid sharing your account credentials with others. If you suspect unauthorized access to your Willi Mirrors account, contact us immediately at contact@willimirrors.com.
9. Children's Privacy
Willi Mirrors is intended for adults and does not knowingly collect personal information from individuals under the age of 13. If we become aware that we have inadvertently gathered data from a child under 13, we will take steps to delete it promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at contact@willimirrors.com so we can address the matter.
10. Third-Party Links
Our website may contain links to third-party websites, social media platforms, or other external services. Once you leave willimirrors.com, this Privacy Policy no longer applies. We are not responsible for the privacy practices of those sites and encourage you to review their respective privacy policies before providing any personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify customers by email or by posting a notice on our website. We encourage you to review this policy from time to time to stay informed about how we handle your information. Continued use of willimirrors.com after any changes constitutes your acknowledgment of the updated policy.
12. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or the handling of your personal information, please get in touch with us through any of the following channels:
- Company: WILLIAMS ORGANIC INTERIORS, operating as Willi Mirrors
- Address: 2175 N State Hwy 360 Apt 719, Grand Prairie, TX 75050, United States
- Email: contact@willimirrors.com
- WhatsApp: +13142978704
- Website: willimirrors.com
We are committed to addressing your concerns in a timely and transparent manner.